Creative
Strategist
Performance focused UA videos to creative direction for mobile games, from concept to results.
I'm Hyerim, a creative specialist who lets data ask the questions and craft answers them.
I've spent 7 years making UA video and motion graphics for mobile games, owning the pipeline from market research and concept through final delivery and iteration. I use performance data and test results to guide creative direction and keep CPI improving.
My ideal team is one that treats design and data as one conversation, not two separate departments.
The
Method.
Concept, storyboard, and motion graphics through final edit, built in After Effects and Premiere Pro for mobile games and the players who watch them.
Turning CPI and A/B test results into concrete creative direction, then iterating until the numbers move.
Using AI and tools like Claude Code to build playable ads and UGC-style creative, even with limited assets or timelines.
Leading design teams and building the feedback and templating processes that keep output consistent at scale.