Adapted the game's own narrative into a dramatised UA video, built around a single character transformation moment.
To keep the story true to the game, I dramatised the same narrative beat players experience in-game, rather than inventing a new one. Character sheets kept the hero consistent across every scene, and each scene was built as a standalone image before being stitched into the final sequence.
Built to keep the hero's face, proportions, and design consistent across every scene.



0 to 2s. An ordinary night with fellow warriors

2 to 4s. The first sign of pain

4 to 6s. Bursting out into the night

6 to 9s. Full transformation under the full moon
The finished sequence, edited together from the individual scene images.
Lowest CPI among 5 tested creatives.
Out of five creative concepts tested for this title, this narrative approach performed the best.